{"scopus_import":"1","quality_controlled":"1","title":"On multiple keyword sponsored search auctions with budgets","oa_version":"None","language":[{"iso":"eng"}],"intvolume":"      7392","day":"01","publisher":"Springer Nature","year":"2012","date_published":"2012-07-01T00:00:00Z","related_material":{"record":[{"relation":"later_version","status":"public","id":"11795"}]},"alternative_title":["LNCS"],"_id":"11795","conference":{"location":"Warwick, United Kingdom","name":"ICALP: International Colloquium on Automata, Languages, and Programming","end_date":"2012-07-13","start_date":"2012-07-09"},"doi":"10.1007/978-3-642-31585-5_1","author":[{"first_name":"Riccardo","full_name":"Colini-Baldeschi, Riccardo","last_name":"Colini-Baldeschi"},{"last_name":"Henzinger","id":"540c9bbd-f2de-11ec-812d-d04a5be85630","first_name":"Monika H","full_name":"Henzinger, Monika H","orcid":"0000-0002-5008-6530"},{"first_name":"Stefano","full_name":"Leonardi, Stefano","last_name":"Leonardi"},{"last_name":"Starnberger","full_name":"Starnberger, Martin","first_name":"Martin"}],"abstract":[{"lang":"eng","text":"We study multiple keyword sponsored search auctions with budgets. Each keyword has multiple ad slots with a click-through rate. The bidders have additive valuations, which are linear in the click-through rates, and budgets, which are restricting their overall payments. Additionally, the number of slots per keyword assigned to a bidder is bounded.\r\n\r\nWe show the following results: (1) We give the first mechanism for multiple keywords, where click-through rates differ among slots. Our mechanism is incentive compatible in expectation, individually rational in expectation, and Pareto optimal. (2) We study the combinatorial setting, where each bidder is only interested in a subset of the keywords. We give an incentive compatible, individually rational, Pareto optimal, and deterministic mechanism for identical click-through rates. (3) We give an impossibility result for incentive compatible, individually rational, Pareto optimal, and deterministic mechanisms for bidders with diminishing marginal valuations."}],"publication_status":"published","publication":"39th International Colloquium on Automata, Languages, and Programming","extern":"1","type":"conference","date_updated":"2023-02-21T16:28:31Z","volume":7392,"publication_identifier":{"issn":["0302-9743"],"isbn":["9783642315848"]},"status":"public","page":"1–12","user_id":"2DF688A6-F248-11E8-B48F-1D18A9856A87","article_processing_charge":"No","month":"07","date_created":"2022-08-11T11:46:51Z","citation":{"short":"R. Colini-Baldeschi, M.H. Henzinger, S. Leonardi, M. Starnberger, in:, 39th International Colloquium on Automata, Languages, and Programming, Springer Nature, 2012, pp. 1–12.","ama":"Colini-Baldeschi R, Henzinger MH, Leonardi S, Starnberger M. On multiple keyword sponsored search auctions with budgets. In: <i>39th International Colloquium on Automata, Languages, and Programming</i>. Vol 7392. Springer Nature; 2012:1–12. doi:<a href=\"https://doi.org/10.1007/978-3-642-31585-5_1\">10.1007/978-3-642-31585-5_1</a>","mla":"Colini-Baldeschi, Riccardo, et al. “On Multiple Keyword Sponsored Search Auctions with Budgets.” <i>39th International Colloquium on Automata, Languages, and Programming</i>, vol. 7392, Springer Nature, 2012, pp. 1–12, doi:<a href=\"https://doi.org/10.1007/978-3-642-31585-5_1\">10.1007/978-3-642-31585-5_1</a>.","ieee":"R. Colini-Baldeschi, M. H. Henzinger, S. Leonardi, and M. Starnberger, “On multiple keyword sponsored search auctions with budgets,” in <i>39th International Colloquium on Automata, Languages, and Programming</i>, Warwick, United Kingdom, 2012, vol. 7392, pp. 1–12.","ista":"Colini-Baldeschi R, Henzinger MH, Leonardi S, Starnberger M. 2012. On multiple keyword sponsored search auctions with budgets. 39th International Colloquium on Automata, Languages, and Programming. ICALP: International Colloquium on Automata, Languages, and Programming, LNCS, vol. 7392, 1–12.","chicago":"Colini-Baldeschi, Riccardo, Monika H Henzinger, Stefano Leonardi, and Martin Starnberger. “On Multiple Keyword Sponsored Search Auctions with Budgets.” In <i>39th International Colloquium on Automata, Languages, and Programming</i>, 7392:1–12. Springer Nature, 2012. <a href=\"https://doi.org/10.1007/978-3-642-31585-5_1\">https://doi.org/10.1007/978-3-642-31585-5_1</a>.","apa":"Colini-Baldeschi, R., Henzinger, M. H., Leonardi, S., &#38; Starnberger, M. (2012). On multiple keyword sponsored search auctions with budgets. In <i>39th International Colloquium on Automata, Languages, and Programming</i> (Vol. 7392, pp. 1–12). Warwick, United Kingdom: Springer Nature. <a href=\"https://doi.org/10.1007/978-3-642-31585-5_1\">https://doi.org/10.1007/978-3-642-31585-5_1</a>"}}