---
_id: '11863'
abstract:
- lang: eng
  text: "Suppose you buy a new laptop and, simply because you like it so much, you
    recommend it to friends, encouraging them to purchase it as well. What would be
    an adequate price for the vendor of the laptop to pay for your recommendation?\r\n\r\nPersonal
    recommendations like this are of considerable commercial interest, but unlike
    in sponsored search auctions there can be no truthful prices. Despite this \"lack
    of truthfulness\" the vendor of the product might still decide to pay you for
    recommendation e.g. because she wants to (i) provide you with an additional incentive
    to actually recommend her or to (ii) increase your satisfaction and/or brand loyalty.
    This leads us to investigate a pricing scheme based on the Shapley value [5] that
    satisfies certain \"axioms of fairness\". We find that it is vulnerable to manipulations
    and show how to overcome these difficulties using the anonymity-proof Shapley
    value of [4]."
article_processing_charge: No
author:
- first_name: Paul
  full_name: Dütting, Paul
  last_name: Dütting
- first_name: Monika H
  full_name: Henzinger, Monika H
  id: 540c9bbd-f2de-11ec-812d-d04a5be85630
  last_name: Henzinger
  orcid: 0000-0002-5008-6530
- first_name: Ingmar
  full_name: Weber, Ingmar
  last_name: Weber
citation:
  ama: 'Dütting P, Henzinger MH, Weber I. How much is your personal recommendation
    worth? In: <i>Proceedings of the 19th International Conference on World Wide Web
    </i>. Association for Computing Machinery; 2010:1085-1086. doi:<a href="https://doi.org/10.1145/1772690.1772816">10.1145/1772690.1772816</a>'
  apa: 'Dütting, P., Henzinger, M. H., &#38; Weber, I. (2010). How much is your personal
    recommendation worth? In <i>Proceedings of the 19th international conference on
    World wide web </i> (pp. 1085–1086). Raleigh, NC, United States: Association for
    Computing Machinery. <a href="https://doi.org/10.1145/1772690.1772816">https://doi.org/10.1145/1772690.1772816</a>'
  chicago: Dütting, Paul, Monika H Henzinger, and Ingmar Weber. “How Much Is Your
    Personal Recommendation Worth?” In <i>Proceedings of the 19th International Conference
    on World Wide Web </i>, 1085–86. Association for Computing Machinery, 2010. <a
    href="https://doi.org/10.1145/1772690.1772816">https://doi.org/10.1145/1772690.1772816</a>.
  ieee: P. Dütting, M. H. Henzinger, and I. Weber, “How much is your personal recommendation
    worth?,” in <i>Proceedings of the 19th international conference on World wide
    web </i>, Raleigh, NC, United States, 2010, pp. 1085–1086.
  ista: 'Dütting P, Henzinger MH, Weber I. 2010. How much is your personal recommendation
    worth? Proceedings of the 19th international conference on World wide web . WWW:
    International Conference on World Wide Web, 1085–1086.'
  mla: Dütting, Paul, et al. “How Much Is Your Personal Recommendation Worth?” <i>Proceedings
    of the 19th International Conference on World Wide Web </i>, Association for Computing
    Machinery, 2010, pp. 1085–86, doi:<a href="https://doi.org/10.1145/1772690.1772816">10.1145/1772690.1772816</a>.
  short: P. Dütting, M.H. Henzinger, I. Weber, in:, Proceedings of the 19th International
    Conference on World Wide Web , Association for Computing Machinery, 2010, pp.
    1085–1086.
conference:
  end_date: 2010-04-30
  location: Raleigh, NC, United States
  name: 'WWW: International Conference on World Wide Web'
  start_date: 2010-04-26
date_created: 2022-08-16T09:00:41Z
date_published: 2010-04-01T00:00:00Z
date_updated: 2023-02-17T10:14:10Z
day: '01'
doi: 10.1145/1772690.1772816
extern: '1'
language:
- iso: eng
month: '04'
oa_version: None
page: 1085-1086
publication: 'Proceedings of the 19th international conference on World wide web '
publication_identifier:
  isbn:
  - '9781605587998'
publication_status: published
publisher: Association for Computing Machinery
quality_controlled: '1'
scopus_import: '1'
status: public
title: How much is your personal recommendation worth?
type: conference
user_id: 2DF688A6-F248-11E8-B48F-1D18A9856A87
year: '2010'
...