---
_id: '11656'
abstract:
- lang: eng
  text: "Suppose your sole interest in recommending a product to me is to maximize
    the amount paid to you by the seller for a sequence of recommendations. How should
    you recommend optimally if I become more inclined to ignore you with each irrelevant
    recommendation you make? Finding an answer to this question is a key challenge
    in all forms of marketing that rely on and explore social ties; ranging from personal
    recommendations to viral marketing.\r\n\r\nWe prove that even if the recommendee
    regains her initial trust on each successful recommendation, the expected revenue
    the recommender can make over an infinite period due to payments by the seller
    is bounded. This can only be overcome when the recommendee also incrementally
    regains trust during periods without any recommendation. Here, we see a connection
    to \"banner blindness,\" suggesting that showing fewer ads can lead to a higher
    long-term revenue."
article_processing_charge: No
author:
- first_name: Paul
  full_name: Dütting, Paul
  last_name: Dütting
- first_name: Monika H
  full_name: Henzinger, Monika H
  id: 540c9bbd-f2de-11ec-812d-d04a5be85630
  last_name: Henzinger
  orcid: 0000-0002-5008-6530
- first_name: Ingmar
  full_name: Weber, Ingmar
  last_name: Weber
citation:
  ama: 'Dütting P, Henzinger MH, Weber I. Maximizing revenue from strategic recommendations
    under decaying trust. In: <i>Proceedings of the 21st ACM International Conference
    on Information and Knowledge Management</i>. Association for Computing Machinery;
    2012:2268-2286. doi:<a href="https://doi.org/10.1145/2396761.2398621">10.1145/2396761.2398621</a>'
  apa: 'Dütting, P., Henzinger, M. H., &#38; Weber, I. (2012). Maximizing revenue
    from strategic recommendations under decaying trust. In <i>Proceedings of the
    21st ACM international conference on Information and knowledge management</i>
    (pp. 2268–2286). Maui, HI, United States: Association for Computing Machinery.
    <a href="https://doi.org/10.1145/2396761.2398621">https://doi.org/10.1145/2396761.2398621</a>'
  chicago: Dütting, Paul, Monika H Henzinger, and Ingmar Weber. “Maximizing Revenue
    from Strategic Recommendations under Decaying Trust.” In <i>Proceedings of the
    21st ACM International Conference on Information and Knowledge Management</i>,
    2268–86. Association for Computing Machinery, 2012. <a href="https://doi.org/10.1145/2396761.2398621">https://doi.org/10.1145/2396761.2398621</a>.
  ieee: P. Dütting, M. H. Henzinger, and I. Weber, “Maximizing revenue from strategic
    recommendations under decaying trust,” in <i>Proceedings of the 21st ACM international
    conference on Information and knowledge management</i>, Maui, HI, United States,
    2012, pp. 2268–2286.
  ista: 'Dütting P, Henzinger MH, Weber I. 2012. Maximizing revenue from strategic
    recommendations under decaying trust. Proceedings of the 21st ACM international
    conference on Information and knowledge management. CIKM: Conference on Information
    and Knowledge Management, 2268–2286.'
  mla: Dütting, Paul, et al. “Maximizing Revenue from Strategic Recommendations under
    Decaying Trust.” <i>Proceedings of the 21st ACM International Conference on Information
    and Knowledge Management</i>, Association for Computing Machinery, 2012, pp. 2268–86,
    doi:<a href="https://doi.org/10.1145/2396761.2398621">10.1145/2396761.2398621</a>.
  short: P. Dütting, M.H. Henzinger, I. Weber, in:, Proceedings of the 21st ACM International
    Conference on Information and Knowledge Management, Association for Computing
    Machinery, 2012, pp. 2268–2286.
conference:
  end_date: 2012-11-02
  location: Maui, HI, United States
  name: 'CIKM: Conference on Information and Knowledge Management'
  start_date: 2012-10-29
date_created: 2022-07-27T06:47:53Z
date_published: 2012-10-29T00:00:00Z
date_updated: 2023-02-09T09:19:49Z
day: '29'
doi: 10.1145/2396761.2398621
extern: '1'
language:
- iso: eng
month: '10'
oa_version: None
page: 2268-2286
publication: Proceedings of the 21st ACM international conference on Information and
  knowledge management
publication_identifier:
  isbn:
  - '9781450311564'
publication_status: published
publisher: Association for Computing Machinery
quality_controlled: '1'
scopus_import: '1'
status: public
title: Maximizing revenue from strategic recommendations under decaying trust
type: conference
user_id: 2DF688A6-F248-11E8-B48F-1D18A9856A87
year: '2012'
...